My work takes many forms, but its essence is live experience: I create multi-format venues, productions, attractions, scenarios and events which reenvision how audiences engage and interact with live content.


xxxy is Yehuda Duenyas, a creator of innovative experiences. He is particularly interested in the mythic, the intimate, the ridiculous and the sublime. Duenyas’s work bridges a range of disciplines and focuses on live experiences that playfully fuse aspects of immersive theater, large-scale installation, ride design, and interactive gaming mechanics. Presented nationally and internationally, and with an extensive background as a theater artist and director, Duenyas has custom-built numerous venues and mounted a range of productions and spectacles that re-envision how audiences engage and interact with live experience. He holds an MFA in Electronic Arts from the Rensselaer Polytechnic Institute and is a founding member of the award–winning theater collaborative the National Theater of the United States of America (NTUSA). Duenyas lives and works in New York and Los Angeles.